About me

I live with my family in a small surf town on the Atlantic coast in southern Spain. I've been designing professionally since 2007, mainly as a product designer and UX manager. Before that, I ran an agency designing and building websites for small businesses, consulted for enterprise clients, worked as a data visualisation designer, a print designer, an operations manager, and a developer.

For the last few years, I've led design and research teams and helped designers do their best work.

When I'm not working, I like to play with my kids on the beach, post on LinkedIn to help designers with their career growth, spend time on the ocean surfing and windsurfing, make tacos, work out, and read about design.

A brief summary of the last 10+ years in design

Head of Design2019 - Present

Smile is used by over 100k brands and millions of shoppers, I lead a small design and research team building the loyalty infrastructure of the internet. My role has included hiring and retaining top design talent, increasing the role of user-behaviour data and research in design decisions, and improving the collaboration between design and engineering.

Read more
Brightfield Group
Data vis consultant2019 - 2022

Brightfield is an industry leader in predictive consumer and market intelligence for the CBD and Cannabis industry. I provided them data visualisation expertise.

Read more
Watching That
Founding designer2018 - 2019

A video intelligence platform handling millions of streaming data points per day that I helped design and build from the ground up. The role included research, product design, data visualisation design, establishing a design system and React development.

Read more
Lead Designer2013 - 2018

The largest database of multifamily utility data in the US. I was responsible for product and marketing design, managing the design team and implementing a ‘design first’ culture. Created and oversaw a scalable approach to developing front-end components.

Read more
Create Today
Senior product designer2009 - 2013
A web to print startup and artist community (now offline). I helped take the business from concept through to successful acquisition. Wore many hats and contributed as a designer, engineer and operations manager.
Design Consultant2009 - 2012
Designed and coded the player portal area of various state lottery sites, developed a reusable front-end framework in HTML, CSS and Javascript. The work also included usability, accessibility and inclusion analysis and iOS design.