Creating sustainable growth for small businesses is one of the largest loyalty platforms in the world. I lead a small design and research team building both merchant and shopper facing experiences. Our work reaches over 100k brands, and millions of shoppers.

My focus has been on building aligment between design, product and engineering; improving design culture and process; and ensuring we balance user needs with business objectives. Here are some of my key areas of focus:

  • Ensuring my team are happy, supported, and growing their skills and career.
  • Incorporating user research into strategic thinking.
  • Implementing systems that make design work efficient, thoughtful, and cohesive.
  • Creating a shared vision of how design helps us achieve our mission.
  • Defining success for the team, and for individuals, and helping track progress towards it.
Head of Design
Design leadership, product design, product planning, vision and strategy
Dec 2019 - Present
Updated integration page for Smile merchants.
Promotional material for the Wix marketplace.
Concept design for our shopper-facing loyalty program.