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Watching That

Designing the future of video analytics

Watching That is a video intelligence platform that helps content creators and publishers optimise their video advertising revenue.

My role as the lead product designer in a small startup was very varied and ranged from product strategy to wireframing and all the way through to UI development in React.

The platform provides insight into quite complex, real-time data streams and relies heavily on data visualisation and data analytics tools.

Role
Lead Product Designer
Responsibilities
Product design, product planning, UI development
When
April 2018 - November 2019
A customisable dashboard that caters to users from across all roles in the organisation.
The content performance feature allows customers to understand what kind of content is engaging their users.
The error analysis feature gives users powerful tools to increase their revenue by helping them understand and resolve video advertising errors.
Illustration work for a marketing flyer.